Marketing research report: using SPSS indentify case study Essay

The Questionnaire having 19 key questions to educe consumers perception slightly elevator railway car Online website and the classic ingredients which motivated for consumer to buy online. The look for objective is try to identify the important factors motivating to buy online, for consumers and to take perform plans further to improve consumers needs.The check up on mainly concentrating on the following aspects Consumers view on utilisation of network, cognisance of railway car Online website, Security, Convenience while devising a grease ones palms etc. all in all these questions were asked on 1 to 5 Ratings scale, so the selective instruction collected on 19 factors is an ordinal.The labels taken as Strongly resist (1) to Strongly Agree (5) for all the variablesThe roughly prominent way of analyzing these type of data in Descriptive Statistics is Frequency Tables and drag in Tabulations, also Top 2 recession scores for important factors where Top 2 Box scores i s the Percent of responders for whatsoever(prenominal) particular question answered the Top 2 responses, i.e. Strongly Agree and Agree. It exit be the best measure to interpret the respective(prenominal) attribute (In terms of Percentages).The important involvement to be consider when interpreting the ordinal Data is that it does not make any signifi bottom of the inningce if we calculate the average forms c be Mean or Median.Below ar the Frequency Tables which are basically round how consumer thinks about profit and Making secure decisions etc.Marketing explore delineate using SPSS indentify case study 3Executive SummaryAuto Online is a very convenient website and motivating respondent to buy products online.Most of the respondents aware about Auto Online through web surf or any search engine.It will be very mature if Auto Online website get innovative so that the general experience with the site will be stronger than what know it is since consumer is surfing the net as he is looking to a greater extent information about Automobile products and he can reduce the strain with dealing car salesmen.Analysis and InterpretationThe following tables are the frequency tables for the questions, in what way the cyberspace would be used by the respondent. present the key questions for Auto Online are I use the internet to research purchases I make, The Internet is a good tool to us when researching an automobile, The Internet should not be used to purchase vehicles and Online dealership are just some other way of getting you into the traditional dealership.Where no single important factor got more than 50% of respondent utter whether strongly harbor or agree. So on average a respondent is using internet to research automobile and of course it does not routine him to purchase online, they are thinking that they should not purchase automobiles on line.Since the Percent of respondents for The Internet should not be used to purchase vehicles got only 40% of Top2 Box Score.So on average not more than 40% of respondents turning their Internet use into online purchase for any automobile products. pastime tables are the frequency tables on consumers perception about buying a new vehicle and dont like to hassle with car salesmen.