COMPARATIVE BUSINESS ETHICS AND SOCIAL RESPONSIBILITY Essay

COMPARATIVE BUSINESS ETHICS AND SOCIAL RESPONSIBILITY - Essay Example Many companies across the globe have attempted to adapt their social responsiveness and the way they relate to varied social responsibilities (Windsor, 2006, p. 95). Macdonald is one of the companies that have made significant efforts of adopting business ethics and corporate social responsibility in order to achieve competitive advantage in the global competitive business environment. Although MacDonald Inch have attempted to change their leadership and operational styles through employing effective organisational strategies, the corporate has faced numerous challenges including criticism from the public and also faced legal issues for manufacturing unhealthy foods; thus a failure to conduct business in ethically and socially responsible manner. Company Overview MacDonald Corporation has undergone varied leadership and operational changes since its inception, in 1937. The company has a long standing history and it has built customer loyalty because of its continued dedication to cus tomer services as being reflected in their customer focused approach. The business is among the leading and high competitive global food industries with more than 34, 000 restaurants serving over 70 million customers globally. The company employs unique business strategies of manufacturing what their customers wants; thus their marketing and operation strategies such as being committed in key success areas including cost efficiency, product promotion and product development have enabled the company to sustain their business in the competitive business world. Despite being able to obtain a position as the leader in the competitive food industries, the company has recently faced numerous issues due to managerial failure; thus posing the company into threats of sustaining a competitive advantage in the market. The company is faced with the issues of staying competitive in the fast food industry and the way it can take competitive advantage for varied opportunities available for them; t hus posing threats to effective business performance. Project Aims/ Objectives The aim of the research projects is to critically analyse the significant of comparative business ethics and social responsibility in the MacDonald Company. The objectives of the research include; The project attempts to analyse the significant of conducting business in a socially responsible and an ethical manner in MacDonald Company. To offer detailed analysis of the company in an attempt of employing comparative business ethics and social responsibility as way of achieving business advantage in a competitive business world. To examine or identify problems that has impacted MacDonald Company especially the failure to conduct their business in an ethical and socially responsible manner. To provide effective recommendations vital for enabling the company to continue sustaining their business in the competitive business world. Problem Identification The case for corporate scandals for dealing with manageri al failure has attracted public interest on social responsibility of the corporation towards society. MacDonald Inch is one of the companies that have attracted the government and public interest because of varied scandals especially the issue of manufacturing unhealthy